WHAT ABOUT DAISO
K-Beauty brands partner with Daiso
Korea’s major beauty product companies are flocking to Daiso stores, a leading retail franchise offering a wide range of affordable everyday household items.
The influx comes after Daiso’s skyrocketing sales established the company as a top player in Korea’s retail industry in recent years. Amid rising market prices this year, Daiso’s signature low prices have become a key factor in its popularity. K-beauty firms are now betting on this popularity to establish their products among Daiso’s visitors.
While most beauty products on Daiso shelves are produced by small and medium-sized enterprises (SMEs), LG H&H, the health care and beauty arm of LG Group, launched a product in September that quickly became a hit. The product, a "spot calming gel" for troubled skin, was created exclusively for Daiso stores.
LG H&H previously joined the Daiso suppliers’ group in July by introducing a cosmetic lineup exclusively for Daiso stores. An LG H&H official said that its products “satisfied those who wanted effective cosmetic items for reasonable prices.”
Around the same time LG H&H’s gel hit Daiso shelves, beauty company Amorepacific also made its debut in Daiso stores. The cosmetic giant launched Mimo, a second brand under its high-end cosmetic brand Mamonde, with a lineup of eight different products including a skin toner, an ampoule and a moisturizing cream.
